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one of the most basic ways to make your ad copy successful is to effectively test it on a regular basis. this will give you a fair idea of what kind of changes you need to make to your copy to help it perform better. it"s really just that you"re walking away from a lot of profit if you don"t test. the only way, really, anyone who knows about testing and doesn"t do it is because they are lazy, pure and simple red bottom shoes . testing actually will improve your writing skills, and the more you do all of the above the more money you"ll make with ppc.
if you"re not too familiar with calls to action like, click here, then test ads with and without them and see the difference for yourself. not all markets are the same, and that is why you should make the effort to test your ads with a call to action, and without one. people are interesting creatures, we know, but tons of research shows that they"ll respond in higher numbers to a call to action. the call to action also has the effect of adding clarity to your ad. the call to action you choose should be tested because they all can have different effects. you want to avoid all ambiguity with your ads, and that is another reason to use them.
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the real key to success with google adwords is to learn how to do it, cheap swiss watches and then just get experience. once you start putting the knowledge into action, you"ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.
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